Social & Digital Content

An edited overview of the Monash Psychology Clinic produced for Meta placement and website embedding. Scripted for clarity, paced to hold attention in-feed, and framed to establish trust before a first visit. Designed as the top-of-funnel touchpoint in the sign-up journey.

A walkthrough-format video taking prospective participants through the clinic environment — normalising the experience and removing uncertainty before their first session. Structured narrative, natural pacing, edited to feel approachable rather than institutional.

A social-first challenge format designed for shareability — built to move beyond paid reach and pull in organic engagement from the target demographic. One of the key drivers behind the 30% expansion in demographic reach measured across the campaign.

A behind-the-scenes look at the psychology research lab — designed to demystify the research process for participants who had never been in an academic lab setting. Structured as a trust-building asset, not a promotional one. Distributed via Meta and email.

The centrepiece of the recruitment campaign — produced to communicate the lab's mission, showcase the team, and give prospective participants a clear reason to sign up. Edited for multiple placements across Meta formats and contributed directly to the 15% uplift in sign-up conversion rate.